| visitor information |
 |
WHO WILL BE VISITING THIS YEAR?
The So Beautiful Show will attract over 25,000 consumers over two days, with 70% of visitors being women and over 60% of visitors aged between 25 – 55 years old with high disposable incomes. A more detailed breakdown is provided below:
General audience profile:
• ABC1 consumers (high spenders)
• Trend setters
• Business owners & entrepreneurs
• University students
• 70:30 gender split
• Age range 20-45
• Multicultural groups |
The profile of visitors:
Women (70%), Men (30%)
• 62% ABC1
• 38% C2D
• 65% from London
• 35% from and outside the UK
• 35% 20 - 29 years old
• 45% 30 – 39 years old
• 20% 40 – 45 year old
• 20% Single, no kids
• 17% Single (M/F) with kids
• 25% Couple, no kids
• 20% Couple, with kids
• 12% Composite (group related or non-sharing household
• 4% Empty nesters
• 2% Seniors |
|
